What is Skype?

There is a measure of excitement when a new technology rolls out that quickly gains widespread acceptance and fills the needs of millions. Since Skype came on the scene in 2003 it has grown to become the fastest growing internet communications provider in the world. From it’s great success, simplicity of operation, standard bonus features, and competitive pricing Skype is continuing to attract much attention. In this article we are going to discuss Skype’s impact on the new wave of communication. Let’s notice factors leading to Skype’s success.

Skype came on the scene in 2003 when two Europeans developed software that enables individuals to talk worldwide computer to computer for free. This program works well on most computers and is relatively easy to install and setup To make calls from computer to computer worldwide surprisingly is still free. For a comparatively low $29.95 callers can make unlimited calls to any phone in the US or Canada for one year.

There are many ingredients to success and this company utilized one very well. The viral method in which millions were persuaded to try it out by offering the free software and phone calls was very smart. New users enjoyed the service so much they called their friends and Skype was off and running. Initially zero advertising costs and upwards of 5 million subscribers started to enjoy the service spurred the initial growth.

Ease of operation and simplicity in setup has been another plus in the success of this company. During the initial setup you will need to have a broadband connection to use the service efficiently. A headset which includes earphones and an attached mic, or a Skype phone would be needed. The headset can be purchased inexpensively at a local computer supply or on ebay. After the easy software download, installation, account setup and a short test you are ready to talk.

The standard features that come with this service really add real value. Chat or instant messaging, file transfers, conference calling, video calls, and free phone calls to Skype users are just the beginning. Using the service to call land lines and use voicemail are available at a low fee. The power of the conference calling feature alone

Success is usually built on principles and over delivery could be included in those principles. Since Skype seems to over deliver features they know people can practically use either for free or at very low rates continued growth and world wide recognition should continue at it’s frenzied pace. Recently Skype reported it’s software had been downloaded over 500 million times worldwide obviously there success upon success.

If you haven’t tried Skype yet , you really need to so you can see what all of the excitement is about. The voice quality has improved to crystal clarity and over 500 million down loaders clamoring for more is certainly a good sign that something is going right at Skype.